Agritech often fails on an assumption city-built software takes for granted: a reliable connection. Real users are in fields and sheds with patchy signal. Building for connectivity-constrained users, offline first, resilient sync, simple inputs, is the difference between adoption and abandonment.
Design offline-first
Assume the connection will drop. Let users keep working offline and sync when signal returns, rather than blocking them when they need the tool most.
Respect the working context
Inputs happen with gloves, glare, and one hand free. Simple, forgiving interfaces beat dense dashboards in the field.
Prove it in real conditions
Test with actual users in actual conditions early. See our product strategy work and how we partner with New Zealand founders.